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VP OF ENGINEERING · AUSTIN, TX

Daniel
Whitfield Cross

platform & infrastructure · org design · reliability

I scale engineering organizations and the systems underneath them at the same time — because doing one without the other is how companies end up with 140 engineers and a monolith nobody wants to touch.

EDGE SERVICES DATA REGIONS global edge · anycast ingest 14B ev/day control plane p95 · 42ms api gateway 94 deploys/day replicated store · 3 quorum us-east eu-west ap-south 99.98 % UPTIME
142Engineers led
99.98%Platform uptime
$12.4MAnnual infra savings
94×Deploy frequency gain

01 / HOW I OPERATE

Three things I believe, with the scars to prove them.

01

Reliability is an org chart problem

Every outage I have reviewed at length turned out to have an ownership gap upstream of the technical cause. Before I touch the architecture I find out who is accountable for each surface, and whether they know it.

02

Migrate in production or don't migrate

Big-bang rewrites fail for reasons that have nothing to do with engineering skill. Both re-platforms I have led ran the old and new paths side by side under real traffic for months, with a switch that went both ways.

03

Hire for the team you'll have in a year

Growing from 38 to 142 without wrecking the culture meant writing the career ladder before we needed it, and promoting from inside for two-thirds of the leadership roles.

02 / SELECTED WORK

Three migrations that mattered.

AVAILABILITY · 8 QUARTERS 99.4% 99.98%

RE-PLATFORM · NORTHBEAM

Monolith to multi-region

Single region, one deploy window a fortnight, and an availability number the sales team had stopped quoting. We ran both paths under live traffic for seven months and cut over region by region.

−61% p95latency, at four nines
DEPLOYS PER DAY 0.1 94

DELIVERY · NORTHBEAM

From fortnightly to continuous

Rebuilt CI/CD and the test estate so that shipping stopped being an event. Change-failure rate fell at the same time, which is the part people assume is impossible.

2.3%change-failure rate, down from 18%
ANNUAL CLOUD SPEND −38% $12.4M / YR

EFFICIENCY · NORTHBEAM

The bill nobody had read

Right-sizing, committed-use planning, and retiring three data pipelines that had been quietly duplicating each other since a 2021 acquisition.

$12.4Mremoved from annual run-rate

03 / EXPERIENCE

Seventeen years, four companies.

2020 — PRESENTAUSTIN, TX

Vice President of Engineering

Northbeam Technologies

142 engineers9 teams $31M budget4 countries
  • Grew engineering from 38 to 142 while holding regretted attrition at 4%.
  • Led the multi-region re-platform: 99.4% → 99.98% availability, p95 latency down 61%.
  • Cut cloud spend $12.4M annually (38%) without degrading service levels.
  • Built the incident practice from scratch — MTTR from 4.2 hours to 19 minutes.
  • Passed SOC 2 Type II and ISO 27001 on first audit, unblocking $40M of gated pipeline.
2016 — 2020AUSTIN, TX

Director of Engineering, Platform

Quillon Data Systems

44 engineers4 teams
  • Rebuilt ingestion from 400M to 14B events per day at 22% lower unit cost.
  • Cut new-service provisioning from three weeks to under an hour.
  • Hired 29 engineers in 18 months while lifting team engagement from 62 to 87.
2012 — 2016DENVER, CO

Engineering Manager → Senior Engineering Manager

Arcata Systems

18 engineersPromoted in 20 months
  • Turned around a team that had missed three consecutive quarterly commitments.
  • Shipped the company's first public API — 1,100 integrating customers in year one.
2009 — 2012DENVER, CO

Senior Software Engineer

Arcata Systems

  • Designed the distributed job scheduler that remained the product's backbone for seven years.

04 / TECHNICAL DEPTH

Still close enough to the code to be useful.

Not writing production code daily any more, and honest about it. Still reviewing designs, still on the incident rotation, still the person who reads the trace before asking for a summary.

Distributed systems & architecture17 YRS
Go9 YRS
Kubernetes & Terraform8 YRS
Python14 YRS
Observability & SRE practice10 YRS
Kafka · Postgres · ClickHouse11 YRS
TypeScript7 YRS
RustWORKING

OPEN SOURCE

ledgerkitmaintainer · 6.2k stars
quorum-probeauthor · consensus test harness
otel-contribcontributor since 2021

PATENTS & AWARDS

Adaptive partition rebalancing for streaming ingestUS-D-11,402,887 · fictional
Northbeam Founders' Award2022, 2024

SPEAKING & WRITING

Migrating a Monolith Without Stopping the CompanyContinuum Conf · 2023
What Four Nines Actually CostsPlatform Engineering Summit · 2022
The Reliability Reportcontributing writer

EDUCATION

M.S., Computer ScienceCalder State University
B.S., Computer EngineeringHarrowgate Institute of Technology